Award School is a 12-week internationally regarded creative advertising course. It teaches idea generation, concept development, and creative thinking for advertising.
It’s an intensive, competitive course designed for aspiring copywriters and art directors, focusing on how to create effective, original campaigns across various media. Each week we learnt about a different type of media, having a lecture about the topic, working on ideas for the brief that week, then having a feedback session with tutors.
WEEK 1 - OUTDOOR - STANDARD PROCEDURE - AUSTRALIAN SUNSCREEN FOR AUSTRALIAN CONDITIONS
WEEK 2 - PRINT - ELIX’R - ALL UPSIDES NO DOWNSIDES
WEEK 3 - TVC - TOYOTA HILUX - AUSTRALIA’S MOST TRUSTED UTE
WEEK 4 - RADIO - ALDI SPECIAL BUYS - THINGS YOU NEED BUT DIDN’T KNOW YOU WANTED
WEEK 5 - SOCIAL MEDIA - MOOD TEA - YOU DON’T HAVE TO PICK SIDES
WEEK 6 - PR - LUCENT GLOBE LAUNDRY SHEETS - A CLEANING PRODUCT THAT’S POWERFUL BECAUSE IT’S NATURAL
WEEK 7 - DIGITAL - CANON EOS R5 - CREATE TRULY MOVING IMAGES
WEEK 8 - DIRECT - DSA ABILITIES UNLEASHED - IT IS POSSIBLE FOR EVERY BODY TO PARTICIPATE IN SPORTS AND RECREATION
WEEK 9 - INTEGRATED - AFTERPAY - EMPOWER YOUR CUSTOMERS AND THEY’LL SPEND WITH YOU
WEEK 10 - COMMERCIAL CREATIVITY
