CHALLENGE: Create a luxury brand based on the theme of water.
INSIGHT: On average, the British population spend almost a year of their lives being hungover.
SOLUTION: Create a hangover remedy brand aimed at the ‘posh party-goer’ that is fun, using relatable language as well as helping people work hard and play harder, communicating the idea that life is too short to be hungover.
Link to video: https://www.youtube.com/watch?v=dYT9BbMqXh0
