CHALLENGE: Create a disruptive brand with purpose. Pick a category from the supermarket and identify how and why your product is different.
INSIGHT: The sugar industry is unsustainable, contributing to deforestation. Researching led me to Stevia which is a sugar alternative, 200 times more sugary than sugar, it has a smaller carbon footprint and takes up less space for growth.
SOLUTION: Stevia’s existing packaging is boring and clinical, I wanted to create a brand that makes Stevia packaging as fun as chocolate packaging.
