At DPR&Co my role became part junior art director/digital media executive. Whilst I was there, I helped the junior copywriter ideate for a government pitch and pitched our ideas to the creative director.
It was my responsibility to create a social media plan for the internal DPR&Co social media which was primarily on LinkedIn, Instagram and Facebook. I re-purposed videos for the social media page, making them shorter and more eye-catching, editing interviews to be promoted via the LinkedIn page.
For clients, I worked on the social media launch of Sabco Neat, a new product range which announced a social media take-over to advertise the new products in Bunnings Warehouse.
For Sabco more generally, I created content plans every month with different product focuses, created organic content for their social media and worked on product-in-use videos. I also helped launch a back-to-school giveaway on Oakwood Leather’s social media.
